Advertisement Campaign for an Expensive Chocolate Essay

Advertisement Campaign for an Expensive Chocolate - Essay ExampleBut, over the years, because of growing competition and increased number of identical proceedss in the market, it has become a necessity rather than a luxury. Today, no product enter the market before a formal and well planned product launching and publicizing melt down. Regardless of the media or method selected, the main aim of advertisement is to convince the target audience that they have a need for the product. by dint of advertisement, the suppliers are trying to create an image about the product with the help of linguistic and artistic elements. The present research paper looks on how an advertisement campaign for an expensive chocolate be planned and implemented effectively through television channels to reach its target audience. The paper takes a narrative draw close for explaining the various aspects of advertisement campaign and its effectiveness to the business.Planning gives a detailed blue print of w hat and how it is done at various stages of campaign. The present campaign is planned to be conducted during the period from November 08 and Easter period in Mar 09. This is based on the logic that the target audience is expected to spend to a greater extent during this period for get chocolates.The company is a chocolate manufacturing firm in the U.K. which has been in existence for some time in the market doing similar business. The new product is an improver to companys product lines, all of which have a sound customer support and smear equity. The new product which focuses on the customers, who are in the age crowd of 24 to 65, uses an innovative imported technology and it is going to capture the market in the next six months. The product and Brand nameThe product is chocolate, which has stupendous features than that available in the market. The company claims that the content of chocolate is highly recommended for the health of 24 to 65 age concourse. The brand name decid ed for the product is Igma. The brand name Igma is registered and trade mark for the same has already been sanctioned by the authority concerned. The word Igma is written using special letters, which the company developed in consultation with the advertisement agency. Objectives of Advertisement CampaignThe objectives of advertisement campaign cannot be separated from the marketing strategy of the firm, which in turn is associated with the overall objectives of the firm. However, the present advertisement campaign has the following specific objectives1. To disseminate knowledge about the company, its values to the customers and to the general public.2. To pass message about the brand, price, other promotions and distributions (Setting the advertising objective, p.2)3. To create sentience about chocolates in general and Igma in particular4. To create a distinct brand image apart from other similar brands5. To stimulate the customers to leveraging the productTarget AudienceThe compa ny has already fixed the target audience for Igma. They belong to the age group of 24 to 65 men and women. Normally, this group does not take chocolates as a habit. But, in certain occasions like birth day celebrations, at new year party, and festivals such as Christmas, they prefer chocolates to other traditional snacks for consumption as well as for offering gifts. Setting the Advertisement BudgetThe budget deals with finance part of campaign. It is more important in the sense that finance is